Privacy Policy

1. Introduction

Silver Moon ("we", "us", or "our") operates www.silvermoonstore.in. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make a purchase from us. Please read this policy carefully.

2. Information We Collect

• Personal Information: Name, email address, phone number, and billing/shipping address when you create an account or place an order.
• Payment Information: We do not store card details. Payments are processed securely through Razorpay. We only receive a payment confirmation reference.
• Device & Usage Data: Browser type, IP address, pages visited, and time spent on the site, collected automatically via cookies and analytics tools.
• Communications: Any messages you send us via WhatsApp, email, or contact forms.

3. How We Use Your Information

• To process and fulfil your orders and send order confirmation and shipping notifications.
• To manage your account and provide customer support.
• To send transactional emails (order updates, account verification).
• To improve our website, products, and services based on aggregated usage data.
• To comply with legal obligations under Indian law, including GST record-keeping.

4. Sharing of Information

We do not sell, rent, or trade your personal information. We may share your data with:

• Razorpay: For payment processing. Subject to Razorpay's privacy policy.
• Courier Partners: Your name, phone number, and delivery address are shared with our logistics partner to fulfil your order.
• Legal Authorities: Where required by Indian law or a valid court order.

5. Data Security

We implement industry-standard security measures including SSL encryption (HTTPS), password hashing (bcrypt), and secure database storage via Neon PostgreSQL. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Telemetry & Analytics Declarations (GA4, Meta Pixel, Razorpay)

We collect usage statistics and diagnostic telemetry to optimize site performance, fraud prevention, and customer support. Specifically:

• Google Analytics (GA4): Aggregated page view metrics, device telemetry, and referrer channels.
• Meta Pixel: Anonymized event conversion tracking for social marketing optimization.
• Razorpay Telemetry: Security metrics, IP verification, and fraud detection during payment checkout.

7. FTC AI & Automated Decision-Making Disclosures

In accordance with FTC guidance regarding Automated Systems: We utilize automated algorithms solely for catalog recommendation sorting, inventory allocation, and rate-limiting fraud protection. We do not use automated profiling or AI systems to alter pricing dynamically or make automated legal decisions regarding your eligibility to purchase.

8. CCPA / GDPR Data Access & Erasure Request Procedures

Under applicable data protection frameworks (including CCPA, GDPR, and Indian DPDP Regulations), users have the right to request access to, correction of, or complete erasure of their personal data.

• Erasure / Deletion Requests: You can submit a data deletion request by emailing Silvermoonstore2026@gmail.com with the subject "Data Erasure Request".
• Verification & Timeline: Requests will be verified against account credentials and fulfilled within 30 days, excluding transactional records required to be retained under statutory Indian GST laws.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of our website after changes constitutes acceptance of the revised policy.

10. Contact Us

If you have any questions about this Privacy Policy, contact us:

SRK JEWELLERS (Silver Moon)
📍 No. 5, 3rd floor, Shanmugam Street, Ganapathy Colony, Gopalpuram, Chennai - 600014, Tamil Nadu
🆔 GSTIN: 33ENRPK8919Q1ZV
📧 Silvermoonstore2026@gmail.com
📞 +91 9840139996 (WhatsApp)
🌐 www.silvermoonstore.in